ORIGINAL PROGRAMMING CREATION, DEVELOPMENT & STRATEGY
"To break through the clutter, meaningful, one to one conversations with our audiences are now more important then ever." Julie Roehm
BlinkAsia has the expertise to consult, develop, distribute & monetise innovative concepts for content creators, brands, networks & platforms, shaping their ideas and bringing it to LIFE!. Being at the forefront of convergence trend, we maximise impact and ROI by creating synergistic distribution partnerships across all broadcast platforms.
While original programming is not entirely new, it certainly seems to be in its golden age thanks to the evolution of digital. But that doesn’t mean it’s easy to create original content that connects with your audience. That takes strategy, planning, solid production, and distribution, along with consideration of the delicate balance between editorial/creative integrity and brand objectives.
At BlinkAsia, we understands what it takes for storytellers, networks and brands to connect with their audiences. Our trans-media content team collaborates with original, customisable content creators that tells stories across all platforms, channels, and languages, creating a multitude of entry points for audiences. We define, tell, and disseminate the story — the story you tell internally, the story you tell partners and stakeholders, and most importantly - the story you tell viewers.
DISTRIBUTION & LICENSING
"Getting an audience is hard, sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time." Bruce Springsteen
We all know that the golden rule to story producing is “provide value.” Many people don’t realise this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available today, you now have to hand deliver your information to your audience.
At BlinkAsia, we partner with the best minds and forces regionally and globally in broadcast and digitalto enable for audiences to receive and experience original content. Most of all, we help our clients - creators, networks and brands, tell great stories and drive them into the market to generate revenue over a long period of time.
BRAND INTEGRATION & SPONSORSHIPS
"If you talk to a man in a language he understands, that goes to his head. If you talk to a man in his language, it goes to his heart" Nelson Mandela
Audiences can no longer be persuaded. Attention must be earned through entertaining audiences. To reach audiences, brands need to create deeper connections to break through the clutter and engage. By harnessing the power of great storytelling, we help brands make those deep emotional and lasting connections.
BlinkAsia understands the language of brands - with close to 20 years of experience in the content, broadcast and digital industry, we are equipped with a comprehensive understanding of the marketing cycle and strategy enabling us to generate seamless brand integration and sponsorship initiatives across all content.
PRODUCTION PROJECT MANAGEMENT
"People that say the system works, work for the system" Russell Brand
The evolving nature of producing content can no longer allows for silos to exist within the programming process. Brand, Production, Content and Editorial teams must merge and work as a cohesive business unit to allow for seamless integration between brand messaging and editorial content giving way to “ watchability & engagement” leading to highly rated programming.
BlinkAsia comes equipped with a comprehensive understanding of the content creation and brand integration process – bridging the gap between the creator, production and brands across the various facets of broadcast programming.